Behind The Brand: MinkPink

Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

Join us for the next instalment of Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens. Since first coming to fruition in 2005, MinkPink has established itself as a leader in women’s apparel and accessories thanks to their creative prints, bold attitudes and perfectly fitting silhouette’s.

In our latest episode, we join Head Designer, Jodie McKenzie at the brand’s Alexandria based HQ to learn more about their creative processes, including how the team collaboratively draw inspiration from their Sydneyside backyard and beyond.

“What’s really amazing about the whole MinkPink company is it’s a collection of amazingly creative, amazing people and it’s just extremely collaborative…. Everyone comes together to get the MinkPink vision out there!”

“MinkPink was born just from a desire to create that ultimate every day wardrobe. A lot of colour, a lot of print, all coming together to embrace the Australian lifestyle.”