Immerse yourself in the essence of global surfing culture with Billabong, originating from the sun-kissed beaches of Australia's Gold Coast in 1973. Rooted in the pursuit of the perfect wave and the thrill of coastal living, Billabong has become synonymous with a sun-drenched lifestyle that transcends borders. Shop the most essential pieces right here with free shipping* available.
Derived from the Wiradjuri word 'bilabaŋ,' translating to 'creek that runs only during the rainy season,' Billabong encapsulates the transient nature of the never-ending quest for a surfing utopia. With mantras like 'Life's Better in Boardshorts' and 'A Bikini Kinda Life,' Billabong goes beyond being just clothing – it's a way to experience life.
Billabong's range features high-performance materials and innovative construction methods, available at SurfStitch. The collection includes men's and women's swimwear, apparel, accessories, and beach and surfing gear. The men's line emphasizes durability and function, drawing inspiration from contemporary skate and streetwear. The women's range showcases modern bikinis, swimsuits, and sun dresses crafted from natural fibers, exuding a balmy, bohemian charm.
Founded on the beaches of Australia’s Gold Coast in 1973, Billabong has become a symbol of global surfing culture and the sun-soaked coastal lifestyle, inspired by the endless pursuit of the perfect wave. The name Billabong comes from the Wiradjuri word ‘bilabaŋ’, meaning ‘creek that runs only during the rainy season’, reflecting the ever-changing journey of seeking a surfing paradise. With mottos like ‘Life’s Better in Boardshorts’ and ‘A Bikini Kinda Life’, Billabong promotes a lifestyle that's not just about surfing or swimming, but about living life to the fullest.
Starting from humble beginnings, Billabong has grown over the past 40 years under the leadership of founder Gordon Merchant, a surfer and surfboard maker who initially crafted boardshorts at his kitchen table and sold them in local surf shops. Merchant aimed to create durable garments that could withstand the harsh conditions of salt, sun, and sand while maintaining a true surfing culture aesthetic.
Using high-performance materials and innovative construction techniques, Billabong's range includes men’s and women’s swimwear, apparel, accessories, beach, and surfing gear. The men’s collection emphasizes durability and functionality with printed boardshorts, statement t-shirts, and worn-in denim, drawing inspiration from contemporary skate and streetwear. The women’s line features modern bikinis, swimsuits, and floaty sun dresses made from natural fibers, exuding a breezy, bohemian charm.
Billabong’s success in international markets has led to a global following and an expansion into a trans-seasonal market that includes boardsports like skate, snow, and wake. Through brand-sponsored surfing events and pro tournaments held worldwide in locations such as Teahupo’o, Tahiti, and Jeffreys Bay in South Africa, Billabong has solidified its status as a respected global brand in the sports world. The Billabong Kids collection extends this strong surf culture influence to children, offering sizes from 0 to 12.
We ship Australia-wide with free shipping* and returns available, plus we have multiple buy now, pay later options such as Afterpay available. Shop the range available from SurfStitch today!
