“Deus Ex Machina is not just one idea, it’s more of a philosophy than a brand, embracing every aspect of enthusiasm."

Behind The Brand: Deus Ex Machina

April 18, 2018

Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

Join us for the next installment of Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens.

Deus Ex Machina has always been close to our hearts. The brand’s ever growing thirst for surf and adventure fused with their love of art, motorcycles, apparel and the cultures that surround them are not only inspirational, they are what give the brand a unique edge and message.

In the latest episode, we dive deep into the brands roots at the Sydney based HQ, ‘The House of Simple Pleasures’ with Co Founder and Creative Director, Carby Tuckwell.



“Deus Ex Machina is not just one idea, it’s more of a philosophy than a brand, embracing every aspect of enthusiasm. We wanted to build a company that represented the things we love without exclusion.” - Co Founder and Creative Director, Carby Tuckwell.    

Behind The Brand: Deus Ex Machina
Behind The Brand: Deus Ex Machina


Music: “High Fidelity” Ruth Carp and the Fish Heads