Wrangler is one of the original jeans companies and a leading denim brand. Originally setting up shop in 1904 in a small loft, they launched their authentic western jeans in the late 1940s. Endorsed by professional rodeo cowboys, these sturdy, well-fitting jeans have formed the foundation of their top-of-the-line range ever since.
Testing their products on the rodeo circuit, and later with quarter horse riders gave them an edge in terms of strong, long-lasting pieces, and as their range expanded, these pieces became fashion staples in their own right.
Hollywood soon took note, with many big stars going Wrangler-clad, even in their films. Wrangler jeans became a staple of US teen wardrobes in the mid 70s and the line expanded, with more styles and fits than ever.