In 1853, Levi Strauss & Co gave birth to the first ever pair of blue jeans, setting the trend for riveted blue jeans for
decades to come. From their humble beginnings creating tough denim wear for workers, to the ‘blue jeans craze’ of
the 60s and 70s when they broke into the fashion world and changed the denim game forever, Levi’s have continued
to produce authentic and high quality pieces of denim
Their iconic Levi’s 501s are unique in that they shrink to fit, making for an ideal fit every time and setting the standard
for the denim industry. Levis now come in a range of colours, fits, fabrics and textures to suit every trend. From
the boyfriend jeans to the super skinny to the popular men’s Levi’s 505s and Levi’s 511, Levi’s remain the ultimate
brand for comfort and style.