Developing from a love of the ocean, Hurley first formed during the 1970’s when Bob Hurley became Southern California’s premier surfboard shaper. Decades later in 1998, Hurley as we know it was born and is now one of the world’s largest and most innovative surf brands.
The partnership with Nike gave Hurley a unique position in surfing. Huge resources allowed them to advance technology like never before, and the Hurley stickers now sit atop the boards of the world’s best, most notably Julian Wilson and JJ Florence.


    Featuring Nike Dri-Fit Technology. Now is the season to get moving and #stayactive

  • Shop Phantom Fuse 2.0

    Stretch your limits in Hurley’s Most Advanced Boardshort Ever

  • Shop Hurley Men’s

    From surf to fashion, basics to not-so-basic, SurfStitch stocks everything Hurley to make sure we have all your needs covered

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