This iconic travel clothing brand has its origins in rock climbing in the early 1950s, when Patagonia’s founder, Yvon Chouinard, began making his own climbing hardware. In its early days, Patagonia pioneered what’s now known as ‘activewear’ when they started stocking regulation team rugby shirts for wear during climbing. The look was an immediate hit and before they knew it, they’d started a trend across the US rock climbing scene, with demand for the imported jerseys outstripping supply. Their ‘clothes for climbers’ ushered in a major rethink of what to wear when immersed in nature.
Patagonia went mainstream among travellers in the 1980s, thanks to its signature dramatic colours. Over the years the company developed layering techniques for different climates and activities, developed their own fabrics, and designed and refined their style so that Patagonia became fashionable in its own right. Many of their pieces are now as much everyday wear as they are travel wear, and Patagonia jackets and coats are some of their best-selling pieces..
Patagonia’s clothing includes pieces that are perfect for climbing, hiking, exploring and extreme weather conditions. Buyers love their offerings because they are incredibly long lasting; in fact, Patagonia encourages their customers to repair, rather than replace their garments, giving in-depth instructions and how-tos, and even repairing them.
Shop Patagonia’s trademark outdoor gear below with delivery available Australia wide including: Sydney, Melbourne, Brisbane, Adelaide, Perth & Hobart.