Inspired by his childhood growing up in the rock ‘n’ roll melting pot of 80s New York city, HUF founder and professional skateboarder Keith Hufnagel combined American vintage style, fine craftsmanship and laid-back skater ideals to create a clothing line that would bring together the very best of skate, street and sneaker fashion.

First coming to fruition in 2002 as a small boutique in New York’s Tenderloin District, HUF quickly became popular among skateboarders, artists, musicians, photographers and other creative individuals drawn to the label’s “do it yourself” motto and ideals of freedom.

From HUF socks to men’s tees and skate shoes, each product is crafted to withstand the elements of the skateboarding lifestyle.

Shop Huf’s range of footwear, apparel and accessories below with delivery available Australia wide including: Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart & Darwin.

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