The brainchild of two college friends Ken Block and Damon Way, DC Shoes quickly became a market leader for action sports footwear after their launch in ‘93. Originating with the DC Skateboarding Shoe, DC Shoes still remain deep-rooted within skate culture today.
The DC Skateboarding Shoe has become a skating staple since its release, rising in popularity due to its unique design and durable qualities. The company soon branched out from focussing on footwear to a new range of DC skate clothing, accessories and then later a DC Snow range that saw snowboards, snow clothing & accessories enter the market. The action sports brand continues to create innovative products suited for extreme sports enthusiasts from skateboard to snowboard, seeing the famous DC logo dominate fields and parks across the globe.
Alongside their brand of fashion and sport accessories, DC has cemented their place in skateboarding culture by establishing a team of world-class action sports professionals who embrace the DC Shoes identity and the skate lifestyle.