When it comes to shooting campaigns, nothing plays more of a major role than the location. It’s a key aspect of bringing to life what a brand is wanting to capture – everything from picturesque backdrops, varieties and differentiation in architecture, the variations of lighting, all building blocks to truly embody and portray a message and product range to us, the wider audience.
One label that knows the perfect formula for these steps is Depactus. They’ve shot all over the globe in the past, though most recently, equipped with the face of the brand Jarrah Tutton, photographer Kane Skenner and a handful of their latest threads, ventured to the isle of Tasmania. Diverse scenery, empty beachbreaks and a whole lot of exploration.
Shop the brands latest drop right here and scroll down to check out some snaps from the trip and a chat with inhouse marketing guru, George Henderson.