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SurfStitch Blows Your Mind

May 21, 2021

What better way to celebrate our Denim '21 campaign than a salon-quality pamper sesh? We travelled to Bronte Beach in Sydney to the Blow Bar Co. This space was even more amazing than we had envisioned. More than a salon, this blow bar offered the ultimate self-care experience. 

When the clock struck 12pm, the salon quickly filled with our exlusive list of media, influencers and partners for an afternoon of pampering, drinks, laughter and good quality denim. Our guests were treated to a blow-dry, make-up application by a professional artist and 1-on-1 styling session. 

Not only did our guests get glammed, our friends over at Mr. Consistent made sure everyone had a drink in their hand at all times. With a personal bartender pouring iconic blue Stitch Up cocktails and serving up ice-cold Burleigh Brewing beers, it was hard to resist!

Once styled, the girls were gifted their desired  pair of denim from our pop-up store, consisting of iconic brands such as A Brand, Levi’s, Dr Denim, Wrangler, Thrills, Rollas and Lee. They were then invited to step into the photo studio for some professional shots.

Safe to say, the event was a huge success and we're already planning our next visit to the Blow Bar Co! 


It was Blow Bar Co's privilege to host the Denim '21 event for SurfStitch. The event brought together some of our favourite things - great people, hot denim, incredible cocktails and, of course, hair and make-up on point to match! We're looking forward to doing it all again in 2022.

- Leigh Dole, Founder at Blow Bar Co.

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