With a vision to save the environment and make positive change any and every which way possible, Patagonia has both developed and implemented several sustainability programs to reduce negative impacts on the environment. One that sits particularly close to the brands heart is the Traceable Down Standard.
Welcome back to Planet Positive, a series showcasing brands that produce ethical and eco-friendly products.
So what exactly is down and how does it impact the world as we know it? Put simply, down is the layer of fine feathers on a bird underneath the outer layer that is commonly used as a thermal good. That means in clothing, pillows, sleeping bags and many more every day products. Though an important use for society, past procedures have proved to be been negative, unacceptable and cruel, aspects the brand have successfully changed through the implementation of this strategic journey.
But what is the standard about and what does it all mean? Let’s rewind to 2007 when the brand first introduced this new practice out of interest for animal welfare. With the environmental impacts surrounding the materials the company (and the fashion industry as a whole) use front of mind, it soon became apparent the poultry industry and the issue regarding the unsustainable sourcing of down came to light.
Fast forward to 2017 and Patagonia's procedures have made massive impacts when it comes to the journey each feather takes behind closed doors of a products development. Now a world first to be certified to both the Responsible Wool Standard and the Traceable Down Standard, down is traced from parent farm to apparel factory to help ensure that the birds that supply it are protected by the strongest animal welfare and consumer assurance standards. Products made from the feathers of birds that were not live plucked, and not force fed – just as it should be!