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We welcome you to Paradise, where the water is always warm, the days drawn-out and anything but swimwear is optional.

Collection Call Out: 'Paradise' With Rhythm

Wakening every morning to the picturesque shores of Waikiki, Hawaii, ready to spend the day by the water’s edge capturing new season styles from one of your favourite brands. Sounds like a dream, doesn’t it? For Ruby Tuesday Matthews, Malia Murphey & Nini Narvaez, such was reality when shooting ‘Paradise’, the latest collection release from Rhythm Women’s.

A curation of goods stacked with island inspired prints and everyday whites across apparel, swimwear and accessories, ‘Paradise’ is set to accompany you throughout those long, drawn out days spent on the beach.

From textured fabrics to linen, the range also brings to life the colours of those tropical island escapes we all love through supporting sky blues, firey reds and earthy undertones. Whether it’s mix and matching the standout swim staples, throwing on a dress or an eye catching jumpsuit, or simply topping off the look with a feminine favourite – a wide brim hat, Paradise paints the picture of our favourite vacation mode lifestyle. Toes in the sand, a pina colada in hand and a sun kissed nose from a full day of relaxation or adventure.

“We welcome you to Paradise, where the water is always warm, the days drawn-out and anything but swimwear is optional. Explore the collection’s warmly curated hues and flower child prints tied in with crisp, everyday whites. Paradise awaits.”

Read on to learn more about how the collection and campaign came to life with Rhythm’s Brand Manager, Daniella Ciano, then keep scrolling to check out some of our faves!

Thanks for catching up! Tell us who you are and your role at Rhythm?
Thanks for having me! I'm Daniella Ciano, Rhythm Women’s Brand Manager.

Let’s talk the new collection! It looks amazing! Give us an insight behind the inspiration! 
Happy to hear you guys are loving the collection as much as our team are. Paradise has to be our favourite collection to date and takes inspiration from dreamy island destinations. The colour inspiration for the collection is all taken from scenes of paradise too! Golden sunny shades, sky blues to earthy tones with colour pops of fire reds, peony and marigold. Forever inspired by Hawaiian tropicals, this season we have a white based tropical that’s so fresh. You’ll be wanting to wear this print on an island getaway sipping a Pina Colada! Sundance is another one of our favourite prints in this collection, drawing inspiration from retro seventies florals. Our apparel range continues to offer classic shapes and timeless pieces in soft feminine fabrications. It’s all about the effortless staples that can be worn from sunrise to sunset – beach to bar, all summer long!

Where was the campaign shot? Each campaign simply blows us away!
Escape with us to PARADISE! The campaign was shot at one of our favourite destinations – Waikiki, Hawaii.

Who were the key people involved with bringing it all to life?
Our Rhythm Girls for this shoot were – Malia Murphey a local girl from the North Shore of Oahu. Influencer Ruby Matthews from Byron Bay and Nini Narvaez another Hawaiian local born and raised in Hawaii. Photography – Libby Willis Hair and Make Up – Ashlea Penfold

Last but not least, what can we catch you in this season?
Agghhh I am loving so much of this collection….. the Sundance Swim definitely. I love mixing and matching my swim so definitely the Sahara Stripe Swim! And with the apparel all of the pieces are so easy to wear…. but if I had to pick one I’d say the Leblon Wrap Dress. It's such a great style for the beach and then straight to the bar!