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There aren’t many places that you can sit by the pool from sunrise to sunset AND rock your favourite bikini all day long.

Destination Swim

Destination Swim

We ventured onto the shores of Miami to shoot our 2018 swim campaign. It was the perfect location, there aren’t many places that you can sit by the pool from sunrise to sunset AND rock your favourite bikini all day long!

Shot in the middle of Miami Swim Week, the atmosphere throughout the day and night was electric. Miami itself has a year-round summer holiday feel; hot steamy weather, beautiful beaches, pool bars PLUS it’s totally acceptable to wear your bikinis almost everywhere, there could not have been a more perfect place to shoot swimwear.

Maggie Rawlins was the face of the campaign, she’s beautiful inside and out; her laid-back nature and effortless cool girl vibe made her the perfect fit for our campaign. Photographer Cameron Mackie was behind the lens and nailed the entire look and feel of the shoot.

Check out the campaign below and come on a journey with us to Destination Swim!