KEEP ON TRUCKIN’ - Presenting our latest favourite obsession, the collaborative collection between Brixton and Chevrolet.
A capsule of iconic goods made up of tees, caps, hoodies, overalls and more, the range pairs Brixton’s timeless high quality garments and silhouettes alongside Chevrolet’s story as the forever leader in the American automotive industry. With logos, scripts, and tag lines from the Chevy vault panning over three different era’s, your new wardrobe has never told a better story, or had a better look.
"The idea was to tell the story” Decades of Chevy” through design and prints, clean and classic looks of the 50’s to tough muscle cars in the 60’s and 70’s."
Join us to dive deeper into the story behind the collaboration, as told by Brixton’s Design Director, Peter Stoddard. Hit play below or click here for your first taste, then keep scrolling for the full feature!
The new Brixton x Chevy collab collection has just hit the site and we’re backing it to the moon! Can you give us more insight to how this partnership came about?
There’s a few of us here at the office that love old cars, some of us have old Chevy’s. 67 El Camino, 72 C10 truck and a 72 Nova SS. It’s in our blood. Growing up my Dad was a Drag racer and took us to the races all the time. Grew up working on old cars so Chevy seemed like a no brainer. They have a timeless and classic feel just like Brixton.
Run us through the design process. How did you and the team, as well as the creative team at Chevy share the creative control and what was it all inspired by?
The first thing we thought was there’s so many cool decades of Chevy cars. So the idea was to tell the story” Decades of Chevy” through design and prints, clean and classic looks of the 50’s to tough muscle cars in the 60’s and 70’s. We all have stories of maybe your Grandpa/Grandma or Mom and Dad that had a Chevy and we wanted to be sure we were able to speak to the memory of that time in a Chevy . These are just some stories there’s many subcultures that Chevy has influenced. Chevy was easy to work with. They like our direction and just made sure we had all the correct Chevrolet art!
You’ve done a few other collabs in the past, what makes this one so special?
For me personally growing up going to drag races and working on old cars with my Dad and Brothers it was very special. Before Brixton I was a Panel Beater and painter so I feel it’s in my blood a little been working on Chevy’s since I can remember. My Brothers and I still Drag race time to time.