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The Common Thread Between Us


We’re all connected. The Common Thread Between Us is a movement that progressively aims to challenge the tried and tested formula of campaigns, their themes and how they’re shot. SurfStitch is for the everyman and everywoman, we’re inclusive, and we want people to feel that–no matter their standing or background–we’ve got them catered for.

It’s not models on a paid gig, it’s real people wearing the products they love, curated and shot by them. As an example of the cross-section of everyday men and women, we’ve plucked a select few from our vast campaign, and put their style to the test. Check them out below!