Behind The Scenes: Coastal Luxe Campaign Photoshoot

This year, our quest to capture the dreamiest coastal boho styles from our favourite luxe brands led us to a quiet corner of the Gold Coast on a day so still and peaceful that the ocean looked like a sheet of green glass! It truly was a case of realizing that sometimes what you are looking for is right under your nose and you don’t even know it. Who would have thought that the Goldy could have delivered this hazy combo of castaway island vibes and Mediterranean vacay feels?

Our day was spent flitting across the white sand and discovering and shooting opulent, feminine styles from some of our favourite high-end brands including Rue Stiic, Auguste, Zulu & Zephyr, Lilya, Tigerlily and more. With white linen floating in the breeze, the ocean lapping at our feet, and no shortage of palm fronds and Bedouin-style cushions and throws, we worked to bring the looks to life with talented photographer Camilla Kirk and dreamy boho styling from The Events Lounge.

If you’re ready to be inspired for this summer’s trends and luxe feminine styles, then scroll through our BTS pics from the day – it’s the next best thing to being there.