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Behind The Brand: Afends

Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

Join us for Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens.

In episode two, we hang with Jono Salfield and Declan Wise, the creative brainchildren behind Byron Bay label, Afends.

"Byron Bay is now one of the biggest hubs for fashion in Australia. I guess the industry came to us, rather than us having to go to the industry, so we’re pretty stoked about that!"– Jono Salfield.