Capturing nostalgic, candid summer moments is what we are all about and when it comes to taking the snap itself, there’s no better partner in crime than Polaroid and it’s army of different cameras.
With over 80 years’ experience, Polaroid is regarded as the most trusted in the world when it comes to instant photography thanks to recognising a need to admire snaps in real time, something that we these days, can’t imagine living without. That’s where we thank the brand’s founder, Edwin H. Land after the idea first sparked when his three year old daughter wanted to instantly see a family photo taken on a holiday then and there. Something of course, at the time, was only a dream. That however, wasn’t for long.
Technology now means we can basically take photos anywhere and everywhere with the use of our phone or other devices, though let’s be honest, nothing beats snapping the perfect moment and then after only seconds, holding the physical photograph in your hand. It’s instant gratification making memories last forever, a moment caught in time to hold close to our hearts for years to come.
The retro, chic feel of having a Polaroid camera brings with it a special feeling in itself. It gets us away from your screen, which let’s face it, in this day and age is hard, and brings to life the feel of heritage and innovation the brand is so well renowned for.
It’s certainly no secret we are huge fans of the camera’s, so when we recently hit the shores of Venice Beach for our summer campaign, equipped of course with Polaroid’s, we just had to capture all of the special moments along the way.
Keep scrolling and check out some of the behind the scenes action and be sure to keep your eyes peeled on our Instagram channel as we are soon giving you the chance to win 1 of 5 cameras to capture your summer ahead!