Each year leading into summer, we team up with the creative minds at Rhythm to bring an exclusive collection to SurfStitch. This time around, we welcome the Surf Classics collection, a collaboration designed and inspired by essential surf classics, blending heritage style with modern coastal living.
Check out the range here and read on as we talk with Rhythm’s Brand and Design Manager, Jacob Byrne to learn more about its creation.
Rhythm and SurfStitch have linked up over the past few years for exclusive collections and this latest collaboration is one of our favourites! Tell us how it came to fruition?
We are stoked with how the collections have rolled out over the years, it is always such a fun project to work on with the SurfStitch team. We are on the same page which makes the process a breeze. This season we decided to do something more classic and true to us as a surf brand.
What was the design inspiration behind the collection?
The collection is simple and understated made up of essential surf garments, blending heritage style with modern coastal living. Surf Classics features tees, shirts and boardshorts.
Run us through your favourite styles from the collection and tell us why these just work?
The collection is built on classic shapes and styles with a vintage influence making it easy to wear. My picks for the summer would have to be the classic red trunks, striped shirt and surf polo. The imagery speaks to the name of the collection perfectly.
Where was it all captured and who were the key people involved with bringing the brief to life?
As soon as the collection came together, I knew it had to be shot on film to get that classic vintage surf look. I had been trying to shoot a personal project with my good mate, Max and this lined up perfectly. Max has a classic surf style so the garments felt authentic to his character when shooting. The shoot took place at Kirra on the Gold Coast, as it has a nostalgic surf vibe with cool 70’s beach shacks. I used an old Pentax which I scored from an antique store down the coast. It cost be $20 and I love it. I also used a Nikonos water camera which was new for me. We ended up having a few issues with it but, ultimately by using film I think we got the desired look. A few images we changed to black and white to enhance the look of the story and overall really happy with how they turned out.
Who’s the Surf Classics collection for?
The beauty of having such a classic collection is that it is suitable for most people. It was designed for an audience that enjoys classic surf style without having to be too bold.