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Get Local: Melbourne with Levi's

“What do we do?” “Where do we go?”

Good news! These worries are now non-existent and a thought of the past.

We’re getting local in your favourite cities with our favourite brands to help make your getaway (or your hometown) experiences the best they can be! Whether you’re already a resident, visiting for 24 hours or are in the early stages of planning your stay, these carefully constructed lists will have you, your crew, and your experiences front of mind and covered! First off the rank and taking us on a tour of their own backyard of Melbourne is the team at Levi’s Australia.

Read on and get the low down of what to do when you're in town through the eyes of the Levi's locals!

Live Music

There’s no shortage of live music in Melbourne and you’ll hear no complaints from us! No matter your music preferences, you’ll be able to find a killer act any night of the week. With a rich music history and institutions like The Corner Hotel, The Forum & The Tote, along with newer gems like Howler & The Workers Club, it’s not a true Melbourne experience without catching a gig of some sort.

Chuck on a pair of 501s teamed back with our Oversized Graphic Men’s Tee and Type 3 Men’s Sherpa Trucker and rock your heart out.

*Photo credit: Life Without Andy

Caffeine Hit

We’re coffee snobs and proud of it! Melbourne is home to the best coffee in the world (biased much?). There’s been a huge movement in the café scene with many offering discounts for customers who bring their own reusable cup, which we think is just ace! We recommend checking out St Ali, Market Lane, Proud Mary or Dukes Coffee Roasters – they won’t disappoint and will provide the perfect buzz to kick start your day.

Enjoy your caffeine hit in our Ribcage Straight Jean, The Perfect Crew and Original Sherpa Trucker Jacket draped over your shoulders.

Eat Your Heart Out

Be prepared to leave the top button (of your Levi’s®) undone. Top tier restaurants have put Melbourne on the international map and with hidden gems that only locals know about - Melbourne’s foodie scene certainly deserves its reputation. The multiculturalism of Melbourne is perfectly showcased in the variety of cuisines that are on offer, with menus that will seriously blow your socks off. Point a finger at any restaurant along Flinders Lane and you’re guaranteed one of the best feeds you’ve ever had. Less fancy but a favourite of the Melbourne Levi’s® crew nonetheless is Lentil as Anything, an awesome social enterprise whose profits go to feeding those less fortunate in the local community and encouraging environmental sustainability. A meal good for your soul and stomach!

We have your outfit sorted too: Our Rib Slim Tee looks super sleek paired back with the ‘in the clouds’ 501 Crop Jean.

Get Sporty

Whether you’re a sports nut, in it for the experience or just like watching genetically blessed humans run around, you wouldn’t truly be immersing yourself in the Melbourne culture if you didn’t watch a sports game on the big stage. Depending on what time of the year you visit, you can take your pick from an AFL game or the Aussie Open, Grand Prix or NRL – you name it, we got it!

Our Hi Ball Roll Men’s Jean, Batwing Tee and Type 3 Men’s Sherpa Trucker will perfectly suit whatever merch you decide to rep on the day!


Add a day exploring the city to your to-do list. Starting at Hozier Lane, get lost as you weave your way through laneways painted with the creativity of those who call this city home.

Keep a relaxed look by teaming our Mahina Shirt back with the Mom Jean and layer up with the Logo Trim Hoodie. Oh, and a pair of comfy shoes too!

*Other image credits: ABC, Premier of Victoria, Drift Visuals, Lentil As Anything.

Want more from Levi's and from Melbourne? Check out the Behind The Brand feature below!