Welcome back to Behind The Brand - handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens.
In our latest episode, we join Jimmy Slide and the rest of the family at The Critical Slide Society for a look inside their HQ in Sydney, nicknamed the Redfern Ripbowl. Press play below to meet Jimmy and the team, while learning all about the brands history, ethos and future endeavours!
"We wanted a brand with the longest name in the industry, all the other brand names were too simple. We wanted something very difficult to fit on a t-shirt. The Critical Slide Society was the winner, chicken dinner! From there, the seeds were sewn!" – Jimmy Slide.