Behind The Brand: Seafolly

Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

Join us for the next instalment of Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens.

When it comes to swimwear and beach lifestyle, Australian born label Seafolly is at the epicenter. With 40 years plus defining their expertise, the brand has quickly established itself as a leader in the ever growing global swimwear market, sharing their spirit of the Australian summer to the many corners of the globe. 

In our latest episode, we join Erin Huigens, Victoria Cox and the rest of the Seafolly family and showcase the brands iconic history, passionate dedication to quality designs and cuts, as well as their bright vision for the future. Take two and press play below, this is one not to miss! 

“For nearly five decades we’ve continued to share the spirit of Australian summer with women all over the world and are constantly motivated to empower and inspire women to be the best versions of themselves” – Victoria Cox.

"We are always working towards the next big idea, collaboration or campaign and are constantly keeping up with the international talent and creatives to raise the bar within the swimwear category." - Erin Huigens