The Lens Blog

The Gifts of Summer

The holiday season hit list. Check out our edit on the best gifts to give and GET!

Watch Now: Foam-A-Licious!

Shop summer's biggest range of softboards

Bring On The Weekend: SurfStitch's Campaign

Kick start your Saturday state of mind with summer new arrivals.

Behind The Campaign: 'All The Stories Are True' by Converse

The latest campaign personalising all elements of the timeless Chuck Taylor silhouette.

Meet And Greet: The Trunks From 'Stay Pool'

Up close and personal with the boardshorts featured in our latest campaign.

Campaign: Stay Pool!

Shop summers biggest range of boardshorts.

The Hidden Way: Chase That Summer Feeling

We were lucky enough to get a peek into The Hidden Way summer campaign that was shot on Magnetic Island, minutes from the coast of Far North Queensland.

The Hidden Way: Chase That Summer Feeling

Welcome summer with easy to wear styles from The Hidden Way.

From tee's, tanks, dresses, swimwear and accessories, add a subtle pop of colour or go head to toe in one of the colours of the season.

Pop Colour: Red

Make a statement! Add a pop of red into your summer wardrobe.

Campaign: Rubber That Suits The Season

New season neoprene to keep you surfing your best, regardless of where you reside and what coastline you tackle.

Girl Gang: Hit The Road In This Summer's Latest Looks

My favourite look would have to be the 70's tan hotpants, tee and visor combo from The Hidden Way.

Girl Gang: Hit The Road In This Summer's Latest Looks

Grab your besties and hit the road in this summer’s latest looks! We teamed up with girl gang Violet Atkinson, Lauren McCarthy & Emily Whitlock to shoot our women’s summer edit.

Your fave brands now have some serious stylish kids wear that's so adorable, you'll be wishing that you could pinch it!

Coastal Kids

Deck the little ones out with 1000's of styles from your favourite brands.

It’s always exciting to be back in Miami, especially during the summer.

Meet The Model: Maggie Rawlins

We caught up with Maggie to chat about the #DestinationSwim campaign, her favourite swimwear styles of the season and when she’s heading down under!

It touches on minimalistic shapes of the 90’s and stays true to a natural palette and shapes.

Zulu & Zephyr: RAY

RAY was designed as a sophisticated take on holiday attire – it’s all of the important pieces you take overseas that can be transformed from day to night.