Behind The Brand: Huffer

Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

Join us for the next instalment of Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens.

Our latest release tells the iconic story of Huffer, a streetwear label specialising in fashionable and functional goods inspired by the innovation and style of the world. Born on the hills, praised on the streets and now firmly established in the industry after two decades in the game thanks to their top line apparel, dedication to customers and ability to experiment with the looks of tomorrow, Huffer is one you need to get your hands on.

“We’ve always aspired to innovate and bring functionality as a key feature through all of our designs” – Steve Dunston, Founder and Creative Director.

Shop the latest collection here and be sure to check out the full feature below. This is one not to miss! 

"New Zealand has the most diverse sense of lifestyle, which is so inspiring for us as a brand”